DURASILK
BRAND VIDEO • PRODUCT LAUNCH • AD CREATIVE
Luxury performance salon wear for professional stylists — Kent, Ohio.
THE CLIENT
DuraSilk Ltd is an Ohio-based brand specializing in high-quality salon wear capes, aprons, robes, and professional tools designed for salon stylists. Founded in 2007, they've built a reputation for durability, style, and innovation in the professional haircare industry. They came to GET Media needing cinematic product launch content and ad creative that matched the premium feel of their brand.
2Faced Collection Launch
PROJECT 01
Brand Video · Ad Creative · Product Launch
DELIVERABLES
1 hero launch video, 10 short-form ad videos
PLATFORMS
Instagram, Website, Facebook Ads
SHOOT DAYS
2 days
CAMERAS
Sony A7IV • Canon C70
THE WORK
We worked directly with the Durasilk team to concept and produce launch content for their 2Faced Collection — a new product line targeting professional salon stylists. Over two shoot days we produced a hero launch video and 10 short-form ad videos built specifically for Instagram, the Durasilk website, and a Facebook ad campaign. Every deliverable was built with its placement in mind — scroll-stopping for social, conversion-focused for ads.
Moulin Rouge Launch
PROJECT 02
Hero Video • Ad Creative • Website
DELIVERABLES
1 hero website video, short-form Facebook ad videos
PLATFORMS
Website, Facebook Ads
SHOOT DAYS
1 day
CAMERAS
Canon C70
THE WORK
For the Moulin Rouge collection, we produced a hero video built to anchor Durasilk's website alongside short-form ad creative for Facebook. Shot in a single day on the Canon C70, the content was crafted to communicate the collection's aesthetic and drive traffic directly to the product pages.