Greater Cleveland Sports Commission (GCSC) serves to measurably improve the economy of Greater Cleveland and enrich the community by attracting, creating, managing, and enhancing significant sporting and competitive events. GCSC uses sports as a vehicle to support the local economy and forward community agendas, with a goal of producing events that are more successful in Cleveland than anywhere else. They came to GET Media needing event coverage of Freezefest Volleyball, their annual winter volleyball tournament.